Online voting for union ballot: the importance of worker voices

Over 3,000 workers at Amazon's Coventry warehouse are voting for union recognition. This could allow UK employees to collectively bargain for their rights and pay for the first time. The vote, closing on Saturday, is a crucial moment in the GMB union's fight against Amazon's labor practices.

The historic union ballot at Amazon’s coventry warehouse. What if it was with online voting? 

In a historic move, more than 3,000 workers at Amazon’s Coventry warehouse have begun voting in a trade union recognition ballot. This significant event could grant UK employees of the online retail giant the right to bargain collectively for their rights and pay for the first time. The ballot, which closes on Saturday, marks a pivotal moment in the long-standing struggle for workers’ rights led by the GMB union against Amazon’s labor practices.

The Power of online voting for union ballot 

The ongoing ballot at Amazon underscores the critical role of voting in empowering workers and ensuring their voices are heard. With the rise of digital platforms like Eligo, online voting has become an essential tool for workers and unions to actively participate in decision-making processes. Here’s why online voting is crucial for the labor community:

  1. Accessibility for all Workers: Online voting enables participation from every member of the workforce, regardless of their shift patterns, geographical location, or personal commitments. This inclusivity ensures that all voices are represented, fostering a sense of community and shared purpose. 
  1. Transparency and trust: Digital voting platforms provide a transparent process, enhancing trust in the outcomes. Workers can be confident that their votes are counted accurately and fairly, without the risk of manipulation or coercion. 
  1. Efficiency and speed: Organizing a ballot traditionally can be time-consuming and resource-intensive. Online voting streamlines the process, making it quicker and more efficient. This allows unions to respond rapidly to issues and organize ballots whenever necessary. 
  1. Engagement and empowerment: When workers see their votes making a tangible difference, it boosts morale and engagement. They feel empowered to take an active role in shaping their working conditions and advocating for their rights. 

Case Study: Amazon Coventry and the GMB Union 

The Amazon Coventry highlights the profound impact that collective action and voting can have. Workers at the West Midlands hub have been engaged in a series of strikes, demanding fair pay and safer working conditions. Despite facing significant challenges, including alleged anti-union tactics by the company, the workers have persisted in their fight for justice. 

Andy Prendergast, the GMB national secretary, emphasized the importance of this collective effort, stating, “Workers are taking things into their own hands to make work better.” This sentiment resonates deeply with the principles of Eligo, where our mission is to support fair and democratic voting processes in all spheres, including labor relations. 

Making every vote count with Eligo 

At Eligo, we believe that everyone deserves a voice and a vote in matters that affect their lives and livelihoods. Our online voting platform is designed to be user-friendly, secure, and accessible, ensuring that all people can participate in elections and ballots without barriers. 

Our services are tailored to meet the needs of unions and labor organizations, providing robust solutions for conducting elections, referendums, and other forms of collective decision-making. Whether it’s through our easy-to-use platform or our dedicated support team, Eligo is committed to helping workers and unions achieve their goals. 


The ongoing ballot at Amazon’s Coventry warehouse is a testament to the power of collective action and the importance of voting in the labor community. As workers strive for fair pay and safe working conditions, online voting platforms for union ballot like Eligo play a crucial role in facilitating these democratic processes. By enabling every worker to have their voice heard, we help create a more inclusive and empowered workforce, capable of driving meaningful change.