Eligo NEXT, starring in the Master’s Program User Experience Psychology

Eligo NEXT, the electronic and online voting platform, will be one of the case studies in the Master's program "User Experience Psychology" run in collaboration by the Università Cattolica del Sacro Cuore and POLI.design of the Politecnico di Milano.

Eligo NEXT among international master’s case studies

The electronic and online voting platform that has become a national market standard will be one of the case studies of students in the international master’s program run in collaboration by Università Cattolica del Sacro Cuore and POLI.design of Politecnico di Milano.

Eligo Next, the new release of the system that pioneered the electronic and online voting market in Italy, becomes a case study of the Master’s program “User Experience Psychology” run in collaboration by Università Cattolica del Sacro Cuore and Politecnico di Milano, as part of the POLI.design Experience Design Academy. The international master’s program aims to train professionals with knowledge and operational skills in the field of psychology, user experience and its different areas.

The goal of the Master in User Experience Psychology is indeed to offer skills for the design, prototyping and evaluation of person-centered experiences in the interaction with digital products and services, through a perspective that integrates the world of design with that of psychology.

Focus on user experience of electronic and online voting platform

Eligo eVoting will be the focus of the work of six Master’s study groups and will benefit from the professional and creative contributions of several designers who-with methods and tools evolved from the world of design and psychology-will develop tangible proposals for grounding one or more digital touchpoints identified as being of interest in the development of Eligo Next. The developed proposals may form the basis of an even more effective and engaging experience design for future users.

According to Venanzio Arquilla, co-director of the Master in User Experience Design at Politecnico di Milano: “Digital voting today is not only possible, also thanks to Eligo, but also desirable for many situations in our experience as citizens, consumers and users. With Eligo we will try to identify new experiential models to make e-voting more accessible and inclusive.

The international class, led by Master’s faculty, will try to make an original and innovative contribution to Eligo Next, working on the proposal of possible developments in new areas of application with an important focus on converging the psychological needs of users with the potential of technology, for a more humanized approach, based on recognizing and enhancing the needs of users on this issue with unexpected solutions.”

The partnership between Eligo eVoting and POLI.design aims to promote the exchange with professionals from all over the world and intensifies a collaboration developed in recent years between the company and the world of academia, which, before others, has been able to grasp the benefits of digital voting and has strongly focused on it for all kinds and levels of elections.

As Filippo Pugliatti – Product Manager of Eligo eVoting – points out, the choice of POLI.design rewards and supports, through collaborative and participatory teaching, the great effort made in improving and optimizing the User Experience of the platform.

Starting with a careful analysis of users’ needs and changes in their respective contexts of action-especially pre- and post-pandemic, a major investment was made in improving the usability of Eligo, reshaping the voting and ballot management process to be even smoother, simpler, and more immediate.

In the new version, each step of the voting operation offers interaction and visual design that accompany the user in the process of learning the election rules. Every step in the setup and configuration of the election event has an even more intuitive and flexible interface for organizers as well, always in full compliance with legal and regulatory constraints and the highest security standards.